Philadelphia is considered the birthplace of American democracy. With the Liberty Bell and Independence Hall, it is home to two of the country’s most historic icons. In this city on America’s east coast, the transparent MEDIAMESH® media facade system from GKD – Gebr. Kufferath AG has now injected new life into a cult building. For almost 100 years, it was impossible to imagine the city without the advertising banner of a small clothes store that opened in 1891 and subsequently developed into one of the city’s leading shopping locations. However, altered spending habits among consumers then led to the once-so-famous department store closing its doors in the mid 1970s. Years later, an elaborate restoration project, conducted by Brickstone Companies, ushered in a new era for the splendid building. The display, made of stainless steel mesh with integrated LED profiles, forms part of the striking new look.
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